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FragraAroma: accord in business, concord in family

  • FragraAroma was an Indian fragrance company. Anil Gupta, the Founder and Managing Director of FragraAroma, and his sister Nisha were equal shareholders of the company. With changes in the Foreign Direct Iestment Policy in 2013 in India, Anil and Nisha's husband Tarun had different expansion plans for FragraAroma. While Anil was planning to expand FragraAroma internationally, but his sister and her husband wanted diversification of the company's customer segment in the domestic market itself. The case is poised at the juncture, where Anil was facing a labyrinth of critical decisions. Would he go ahead with Tarun's expansion plan or stick to his plan of internationalization? Would his decision affect the harmony of the family? Was there a way that could enable him sailing his family and family business out of the doldrums?

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Document Type:Report
Author:Radha R. Sharma
Chairs and Professorships:Chair of Corporate Responsibility and Governance
Year of Completion:2013
Emerald Emerging Markets Case Studies. Bingley, UK: Emerald Group Publishing, 2013