BMW's car-sharing innovation: carmaker set up DriveNow with Sixt
- Jun.-Prof. Dr. Vivek Velamuri says: The case study is based on real-life conditions. It shows: When companies are experiencing performance issues and facing external pressures, innovation in products, services and overall business model can help remedy the situation.
| Document Type: | Report |
|---|---|
| Language: | English |
| Author: | Vivek K. Velamuri |
| Chairs and Professorships: | Chair of Entrepreneurship and Technology Transfer |
| Year of Completion: | 2013 |
| Note: | In: Financial Times, November 26, 2013, 10 |