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Hybrid value creation

  • Hybrid Value Creation – a phenomenon also known under different terms such as “Product Service Systems”, “Dematerialization”, and “Servitization" – is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation. Contents · The Relevance of Hybrid Value Creation · The Four Different Clusters of Hybrid Value Creation · The Cluster of Embedded Products · The Cluster of Solutions · Managerial Implications · Directions for Future Research Der Link unten führt Sie zum E-Book, vorausgesetzt, Ihre Bibliothek hat den Zugang zu Verlagsplattform lizensiert. The link below leads to the full text of the book under the precondition that you have access to the publisher's platform at your library.

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Document Type:Book
Author:Vivek K. Velamuri
Chairs and Professorships:Chair of Entrepreneurship and Technology Transfer
Year of Completion:2013
Wiesbaden: Springer, 2013 ISBN 978-3-8349-3960-9 eISBN 978-3-8349-3961-6