Cross-channel retail services as a remedy for retailer switching? : an investigation of retailer switching and potential of cross-channel retail services
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | English |
| Author: | Katharina Behme |
| Contributor(s): | Manfred Kirchgeorg, Vivek K. Velamuri |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Full text/ URN: | urn:nbn:de:bsz:14-qucosa2-385837 |
| Title Additional (English): | Dissertation |
| Place of publication: | Leipzig |
| Year of Completion: | 2019 |
| Page Number: | VII, 118 |