Consumer behavior in a multichannel context and its managerial Implications
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | English |
| Author: | Rico Bornschein |
| Contributor(s): | Manfred Kirchgeorg, Erik Maier |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Full text/ URN: | urn:nbn:de:bsz:14-qucosa2-737719 |
| Title Additional (English): | Dissertation |
| Place of publication: | Leipzig |
| Year of Completion: | 2020 |
| Page Number: | V, 76 |