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Exploring the benefits of corporate accelerators : investigating the SAP Industry 4.0 Startup Program

  • Corporate accelerators are on the rise and established companies from a diverse set of industries and regions have set up such startup support programs to predominantly pursue strategic goals. The purpose of this study is to shed light on the benefits of corporate accelerators from a corporate perspective and that of the participating startups. In order to do so, this in-depth single-site case study iestigates the SAP Industry 4.0 Startup Program building upon an inductive research design with explorative nature. The authors qualitatively examine a newly established corporate accelerator program of one of the world’s largest enterprise software companies and provide valuable insights for both practitioners and scholars engaged in corporate accelerators. The benefits for startups participating in corporate accelerator programs can be linked to operational go-to-market acceleration in regards to product development, sales acceleration, as well as skill and knowledge development. Moreover, the startups receive benefits linked to strategic business development acceleration in the areas of strategy and business model improvements, pitching, financing, and strategic partner development. At the same time, corporate accelerators overall aim to increase the competitiveness of established companies running such programs by developing a product ecosystem and the brand, infusing startup culture into the organization and developing customer relationships.

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Document Type:Article
Author:Tobias GutmannORCiD, Dominik K. KanbachORCiD, Scott Seltman
Chairs and Professorships:Chair of Strategic Management and Digital Entrepreneurship
Parent Title (English):Problems and perspectives in management : PPM
Issue:3 (August 2019)
Year of Completion:2019
First Page:218
Last Page:232
Tag:Corporate accelerator; Corporate entrepreneurship; Corporate venturing; Europe; Germany; Software industry
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:VHB Ranking / C
SJR Ranking / Q3
Licence (German):License LogoCreative Commons - CC BY - Namensnennung 4.0 International