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Competitive differentiation versus commoditisation: The role of Big Data in the European payments industry

  • The European payments market is undergoing disruptive changes. The interplay between changes in regulatory, technology and consumer behaviour is driving ongoing transformation and reshaping the competitive eironment. With the opening of the European payment market to third-party providers, the industry faces the advent of unprecedented competition. This paper describes the phenomenon of payments commoditisation as a consequence of these changes and possible responses to achieve successful competitive differentiation. It acknowledges data and the outcome of respective analysis as one of the key assets to competitive differentiation through value-added services. The paper discusses opportunities to leverage the significant amounts of valuable data possessed by incumbent banks and payment providers in order to ensure future competitiveness. The reader will learn about the relevance of Big Data analytics in the payments industry and the need to put powerful IT at the centre of future business operations. With payments moving to the core of digital user experiences, incumbent banks and payment providers are advised to position themselves as digital partners in their customers’ lives beyond payment transaction processing.

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Document Type:Article
Author:Iris Hausladen, Torsten Zipf
Chairs and Professorships:Chair of IT-based Logistics
Parent Title (English):Journal of Payments Strategy & Systems
Issue:3 (Autumn/Fall 2018)
Year of Completion:2018
First Page:266
Last Page:282
Tag:Big Data analytics; Competitive differentiation; Open API; PSD2; Payment commoditization; Value-added services
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:SJR Ranking / Q4
Licence (German):License LogoUrheberrechtlich geschützt