Volltext-Downloads (blau) und Frontdoor-Views (grau)

Justified by ideology : why conservatives care less about corporate social irresponsibility

  • We examine the cognitive and motivational process underlying the effect of consumers’ conservatism on their corporate social responsibility (CSR) perceptions of irresponsible versus responsible companies. Building on political psychology and system justification theory, we identify and test market system justification (MSJ) as a motivated social cognition underlying ideological differences in CSR perceptions and reactions. Using four empirical studies, we find that the relatively high MSJ of conservatives (compared to that of liberals) results in less critical CSR perceptions of irresponsible companies and, thus, in less penalizing reactions. Moreover, we find that conservatism influences CSR perceptions of irresponsible companies more strongly than of responsible companies because MSJ affects only perceptions of market behaviors that threaten notions of fair markets (i.e., low CSR). The results improve predictions of consumers’ perceptions and reactions to responsible and irresponsible companies.

Export metadata

Additional Services

Search Google Scholar


Document Type:Article
Author:Anna JasinenkoORCiD, Fabian ChristandlORCiD, Timo MeynhardtORCiD
Chairs and Professorships:Chair of Business Psychology and Leadership
Parent Title (English):Journal of Business Research
Year of Completion:2020
First Page:290
Last Page:303
Tag:CSR perception; Conservatism; Corporate social responsibility; Fair market ideology; Political ideology; System justification
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:AJG Ranking / 3
VHB Ranking / B
SJR Ranking / Q1
Licence (German):License LogoUrheberrechtlich geschützt