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The impact of stress and level of construal on willingness to pay

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Document Type:Article
Language:English
Author:Erik MaierORCiD, Robert Wilken
Chairs and Professorships:Chair of Marketing and Retail
DOI:https://doi.org/10.1002/mar.20733
Parent Title (English):Psychology & Marketing
ISSN:0742-6046
Volume:31
Year of Completion:2014
First Page:774
Last Page:785