The impact of stress and level of construal on willingness to pay
Document Type: | Article |
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Language: | English |
Author: | Erik MaierORCiD, Robert Wilken |
Chairs and Professorships: | Chair of Marketing and Retail |
DOI: | https://doi.org/10.1002/mar.20733 |
Parent Title (English): | Psychology & Marketing |
ISSN: | 0742-6046 |
Volume: | 31 |
Year of Completion: | 2014 |
First Page: | 774 |
Last Page: | 785 |