The impact of stress and level of construal on willingness to pay
| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Erik MaierORCiD, Robert Wilken |
| Chairs and Professorships: | Chair of Marketing and Retail |
| DOI: | https://doi.org/10.1002/mar.20733 |
| Parent Title (English): | Psychology & Marketing |
| ISSN: | 0742-6046 |
| Volume: | 31 |
| Year of Completion: | 2014 |
| First Page: | 774 |
| Last Page: | 785 |