Broad and narrow country-of-origin effects and the domestic country bias
| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Erik MaierORCiD, Robert Wilken |
| Chairs and Professorships: | Chair of Marketing and Retail |
| DOI: | https://doi.org/10.1080/08911762.2017.1310965 |
| Parent Title (English): | Journal of Global Marketing |
| ISSN: | 0891-1762 |
| Volume: | 30 |
| Year of Completion: | 2017 |
| First Page: | 256 |
| Last Page: | 274 |