The double benefits of consumer certainty : combining risk and range effects
| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Erik Maier, Robert Wilken, Florian Dost |
| Chairs and Professorships: | Chair of Marketing and Retail |
| DOI: | https://doi.org/10.1007/s11002-014-9282-5 |
| Parent Title (English): | Marketing Letters : A Journal of Research in Marketing |
| Volume: | 26 |
| Year of Completion: | 2015 |
| First Page: | 473 |
| Last Page: | 488 |