In the mood to buy? : understanding the interplay of mood regulation and congruence in an international context
| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Erik Maier, Robert Wilken, Helmut Schneider, Gülpınar Kelemci Schneider |
| Chairs and Professorships: | Chair of Marketing and Retail |
| DOI: | https://doi.org/10.1007/s11002-012-9200-7 |
| Parent Title (English): | Marketing Letters : A Journal of Research in Marketing |
| Volume: | 23 |
| Year of Completion: | 2012 |
| First Page: | 1005 |
| Last Page: | 1018 |