Timo Meynhardt, Andreas Fröhlich

• The illustrated matrix with all value awareness levels of a subject added to the fields, can be referred to as the subject’s value awareness profile. A correlation analysis could allow one to derive the most desirable value awareness profiles in the sense that they are antecedent to (public) value creation. Value awareness is strongly connected to fundamental processes concerning and constituting an individual’s self and identity. The illustrated (public) value matrix with an indication of the emphasis a subject puts on each value category is called the subject’s value emphasis profile. Value awareness essentially means being able to assume a meta-perspective on one’s value categories and as such to recognize the relevance systems one applies, or could apply. With more value awareness, humans could be better equipped to meet the demands of modern society as they increase their cognitive complexity to find, emphasize and consequently create true value for themselves, others and society as whole.