Same same but different : the relationship betweeen organizational reputation and organizational public value
- Organizational public value and organizational reputation are different concepts stemming from independent research tradi-tions. Nevertheless, the constructs share several similarities, which make a systematic comparison and iestigation of their relationship a promising and necessary endeavor. In this paper, we compare the two constructs along seven dimensions, with special attention to the micro-level of individual psychology. Several similarities regarding strategic relevance, locus of control, measurement unit, process dynamics, and axiological nature exist. As we will see, the constructs differ signifi-cantly with respect to the basis of evaluation and their dominant logic. We draw on a recent micro-foundation of public value to elaborate on these differences and develop propositions about how the constructs are related. Public value applies a holistic basis of evaluation covering all basic values and collective frames of reference, while reputation is more adaptive. Moreover, public value follows a logic of contribution (to a collective), while reputation follows a logic of recognition (by a collective). The two constructs should not be taken as similar or used interchangeably. However, both fields can benefit from a joint theoretical basis and micro-foundation, as well as from connected research programs. Practitioners should consider both constructs in connection.
Document Type: | Article |
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Language: | English |
Author: | Timo MeynhardtORCiD, Pepe Strathoff, Andreas Fröhlich, Steven A. Brieger |
Chairs and Professorships: | Chair of Business Psychology and Leadership |
DOI: | https://doi.org/10.1057/s41299-019-00066-0 |
Parent Title (English): | Corporate Reputation Review : An International Journal |
ISSN: | 1363-3589 |
Volume: | 22 |
Year of Completion: | 2019 |
First Page: | 144 |
Last Page: | 158 |
Tag: | Axiology; Construct comparison; Organizational reputation; Public value |
Content Focus: | Academic Audience |
Peer Reviewed: | Yes |
Rankings: | AJG Ranking / 1 |
SJR Ranking / Q2 | |
Licence (German): | Urheberrechtlich geschützt |