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Same same but different : the relationship betweeen organizational reputation and organizational public value

  • Organizational public value and organizational reputation are different concepts stemming from independent research tradi-tions. Nevertheless, the constructs share several similarities, which make a systematic comparison and iestigation of their relationship a promising and necessary endeavor. In this paper, we compare the two constructs along seven dimensions, with special attention to the micro-level of individual psychology. Several similarities regarding strategic relevance, locus of control, measurement unit, process dynamics, and axiological nature exist. As we will see, the constructs differ signifi-cantly with respect to the basis of evaluation and their dominant logic. We draw on a recent micro-foundation of public value to elaborate on these differences and develop propositions about how the constructs are related. Public value applies a holistic basis of evaluation covering all basic values and collective frames of reference, while reputation is more adaptive. Moreover, public value follows a logic of contribution (to a collective), while reputation follows a logic of recognition (by a collective). The two constructs should not be taken as similar or used interchangeably. However, both fields can benefit from a joint theoretical basis and micro-foundation, as well as from connected research programs. Practitioners should consider both constructs in connection.

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Document Type:Article
Author:Timo MeynhardtORCiD, Pepe Strathoff, Andreas Fröhlich, Steven A. BriegerORCiD
Chairs and Professorships:Chair of Business Psychology and Leadership
Parent Title (English):Corporate Reputation Review : An International Journal
Year of Completion:2019
First Page:144
Last Page:158
Tag:Axiology; Construct comparison; Organizational reputation; Public value
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:AJG Ranking / 1
SJR Ranking / Q2
Licence (German):License LogoUrheberrechtlich geschützt