Structural changes in online retailing and the marketing mix : an analysis considering multichannel online retailing and voice dialog interfaces
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | English |
| Author: | Tobias Naujoks |
| Contributor(s): | Manfred Kirchgeorg, Arnis VilksORCiD |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Full text/ URN: | urn:nbn:de:bsz:14-qucosa2-728737 |
| Title Additional (English): | Dissertation |
| Place of publication: | Leipzig |
| Year of Completion: | 2020 |
| Page Number: | VII, 104 |