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Labels as moral markers : organizational identity formation in contested fields

  • How to build a coherent narrative of organizational identity in a socially contested field? Through an inductive study of the sharing economy, we analyzed how managers deal with conflicting collective identities and develop coherent organizational identity narratives through label work. Our findings reveal that managers responded to the social contestation of the field by using the label as a malleable moral marker. The process of embracing, fixing, un-fixing, and re-fixing the label´s principles helped managers to, on the one hand, provide coherence to their identity narrative while, on the other hand, working on the consolidation of their preferred principles of the field label. By exploring the identity formation through label work in socially contested fields, we offer a new perspective on the importance of label work for identity formation and its malleability potential.

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Document Type:Conference Proceeding
Author:Susanne Pankov, Itziar Castelló, Dirk SchneckenbergORCiD, Vivek K. VelamuriORCiD
Chairs and Professorships:Chair of Entrepreneurship and Technology Transfer
Parent Title (English):Broadening our sight : AOM 2020 : 80th annual meeting of the Academy of Management, 7-11 August 2020 : proceedings
Issue:1 (August 2020)
Year of Completion:2020
Article Number:16418
Conference paper : broadening our sight : AOM 2020 : 80th annual meeting of the Academy of Management, 7-11 August 2020 : proceedings
AOM Paper ID 16418
Content Focus:Academic Audience
Licence (German):License LogoUrheberrechtlich geschützt