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Outsourcing, information symmetry and governance : the effects of retailers' formal and informal controls on manufacturers' outsourcing performance

  • The purpose of this paper is to examine the effects of retailers’ organizational controls and controls of their boundary personnel on manufacturers’ outsourcing performance. It further assesses the moderating impact of information symmetry in this context. First, the retailers’ and the boundary person’s formal controls have a direct, positive effect on outsourcing efficiency. Second, although no significant effect of the boundary person’s formal controls on outsourcing effectiveness is identified, a significant effect of retailers’ formal controls on effectiveness is seen. Third, the boundary person’s informal controls are associated with a decrease in efficiency, whereas they have a positive effect on effectiveness. Fourth, although the retailers’ informal controls enhance outsourcing effectiveness, they negatively affect efficiency. Fifth, information symmetry is statistically significant in enhancing outsourcing efficiency and effectiveness.

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Document Type:Article
Author:Anna Frieda Rosin, Stephan Stubner, Sushil Chaurasia, Surabhi Verma
Chairs and Professorships:Chair of Strategic Management and Digital Entrepreneurship
Parent Title (English):Journal of Enterprise Information Management : An International Journal
Year of Completion:2019
First Page:993
Last Page:1014
Tag:Information management; Information symmetry; Marketing channel; Organizational control; Retailer-manufacturer relationship
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:VHB Ranking / C
SJR Ranking / Q2
Licence (German):License LogoUrheberrechtlich geschützt