Impact of channel and brand on the effectiveness of customer loyalty programs
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | English |
| Author: | Erich Süß |
| Contributor(s): | Manfred Kirchgeorg, Erik Maier |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Title Additional (English): | Dissertation |
| Place of publication: | Leipzig |
| Year of Completion: | 2018 |
| Page Number: | VI, 122 |