Kritische Würdigung der Means-End-Theorie im Rahmen einer Anwendung auf M-Commerce-Dienste
| Document Type: | Working Paper |
|---|---|
| Language: | German |
| Author: | Stefan Wriggers |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Parent Title (German): | HHL-Arbeitspapier |
| Series (Serial Number): | HHL-Arbeitspapier / HHL Working paper (63) |
| Place of publication: | Leipzig |
| Publisher: | HHL Leipzig Graduate School of Management |
| Year of Completion: | 2004 |
| Page Number: | IV, 32, XXV |
| Tag: | M-Commerce; Means-end-Theorie |
| Licence (German): |  Urheberrechtlich geschützt |