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Coopetition research : a systematic literature review on recent accomplishments and trajectories

  • Research in the field of coopetition, which describes firms simultaneously competing and collaborating to create value, has recently gained enormous momentum. Over the period of 2015 to 2020, scholars published more high-quality studies on this subject than in the entire 25-year history of coopetition research. Despite the relevance of these contributions, their fragmented nature and disjuncture from prior studies limit a connected understanding of the current standing of the field. Our analysis addresses this gap by systematically reviewing, comparing, and connecting a selected sample of 161 recent articles with the body of research established prior to 2015. Our study makes three main contributions. We (1) structure and connect past and present coopetition research across five identified research dimensions: Antecedents, execution, interaction, outcomes, and levels of coopetition. We (2) supplement this review with a qualitative trend analysis, identifying emerging themes for the future of the field. By combining past and present perspectives with the future outlook, we (3) provide a comprehensive, unique, and updated perspective on coopetition research, unifying it into a cohesive, overarching framework. Lastly, we explain crucial interdependencies and suggest areas for future research before we conclude the study.

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Document Type:Article
Author:Oliver Gernsheimer, Dominik K. KanbachORCiD, Johanna Gast
Chairs and Professorships:Chair of Strategic Entrepreneurship
Parent Title (English):Industrial marketing management
Issue:96 (July 2021)
Year of Completion:2021
First Page:113
Last Page:134
Tag:Cooperation and competition; Coopetition; Interorganizational relationships; Research trends; Systematic review
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:AJG Ranking / 3
VHB Ranking / B
SJR Ranking / Q1
Licence (German):License LogoUrheberrechtlich gesch├╝tzt