Volltext-Downloads (blau) und Frontdoor-Views (grau)

Fostering entrepreneurial competencies for business model innovation : the case of Audi Denkwerkstatt

  • Corporate incubators are a phenomenon of increasing relevance to elicit business model innovation (BMI) within large firms. They equip talented employees with entrepreneurial competencies (ECs) to identify, build, and pursue new ventures. However, their specific approach in developing ECs conducive to BMI has been understudied so far. Based on an in-depth case study at Audi Denkwerkstatt, one of Germany’s most successful corporate incubators in BMI, we investigate how ECs emerge along the incubation process. Specifically, our study suggests four distinct levers facilitating EC development: 1) a dedicated team of venture developers, coaching and guiding the intrapreneurs; 2) friendly internal coopetition among the intrapreneurs, sparking positive tension and higher performance; 3) co-living, nurturing continuous creative exchange, team intimacy, and trust; 4) co-working and early partnering in the start-up ecosystem. Our findings underline the importance of corporate incubators in developing ECs to effectuate BMI in the automotive industry.

Export metadata

Additional Services

Search Google Scholar


Document Type:Article
Author:Benedict SeiferleinORCiD, Oliver GernsheimerORCiD, Dominik K. KanbachORCiD
Chairs and Professorships:Chair of Strategic Entrepreneurship
Parent Title (English):International journal of automotive technology and management
Year of Completion:2022
First Page:401
Last Page:423
Tag:Automotive manufacturers; Business model innovation; Corporate incubator; Entrepreneurial competencies
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:VHB Ranking / C
SJR Ranking / Q2
Licence (German):License LogoUrheberrechtlich geschützt