Aldi and Lidl: From Germany to the rest of the World
- Within the retail industry, the grocery discount segment has grown in importance during the last decades. Aldi and Lidl are the two leading grocery discounters worldwide. The present case study outlines the internationalization of Aldi and Lidl. Not only market entry strategies but also target market and timing strategies as well as the standardization-differentiation controversy are addressed.
| Document Type: | Part of a Book |
|---|---|
| Language: | English |
| Author: | Stefan Schmid, Tobias Dauth, Thomas Kotulla, Fabienne Orban |
| Chairs and Professorships: | Chair of International Management |
| DOI: | https://doi.org/10.1007/978-3-319-74089-8_4 |
| Parent Title (English): | Internationalization of Business: Cases on strategy formulation and implementation |
| ISBN: | 978-3-319-74088-1 |
| Place of publication: | Cham |
| Publisher: | Springer |
| Year of Completion: | 2018 |
| First Page: | 81 |
| Last Page: | 98 |
| Content Focus: | Practitioner Audience |
| Peer Reviewed: | Yes |
| Licence (German): |  Urheberrechtlich geschützt |