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Aldi and Lidl: From Germany to the rest of the World

  • Within the retail industry, the grocery discount segment has grown in importance during the last decades. Aldi and Lidl are the two leading grocery discounters worldwide. The present case study outlines the internationalization of Aldi and Lidl. Not only market entry strategies but also target market and timing strategies as well as the standardization-differentiation controversy are addressed.

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Metadaten
Document Type:Part of a Book
Language:English
Author:Stefan Schmid, Tobias DauthORCiD, Thomas Kotulla, Fabienne Orban
Chairs and Professorships:Chair of International Management
DOI:https://doi.org/10.1007/978-3-319-74089-8_4
Parent Title (English):Internationalization of Business: Cases on strategy formulation and implementation
ISBN:978-3-319-74088-1
Place of publication:Cham
Publisher:Springer
Year of Completion:2018
First Page:81
Last Page:98
Content Focus:Practitioner Audience
Peer Reviewed:Yes
Licence (German):License LogoUrheberrechtlich gesch├╝tzt