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Participating in the sharing economy: The role of individual characteristics

  • The sharing economy is attracting increasing research attention. However, scholarly knowledge lacks understanding about the individuals who are the key players in this emerging phenomenon. This study uses an explorative approach to investigate the individual-level characteristics of sharing economy users and providers. We analyze a sample of 1170 respondents and reveal that socio-demographics (gender, age, and education), personality traits (Extraversion, Neuroticism, and Conscientiousness), and attitudes (interdependent self, materialism, sharing economy support, and perceived public value contributions) are significantly associated with people's activities in the sharing economy. Our results shed new lights into the academic debate about individual drivers of the sharing economy.

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Document Type:Article
Author:Anne Bäro, Felix ToeplerORCiD, Timo MeynhardtORCiD, Vivek K. VelamuriORCiD
Chairs and Professorships:Chair of Business Psychology and Leadership
Chair of Entrepreneurship and Technology Transfer
Parent Title (English):Managerial and Decision Economics
Year of Completion:2022
First Page:1
Last Page:22
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:AJG Ranking / 2
VHB Ranking / B
SJR Ranking / Q3
Licence (German):License LogoCreative Commons - CC BY - Namensnennung 4.0 International