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The influence of a digital strategy on the digitalization of new ventures: The mediating effect of digital capabilities and a digital culture

  • A higher degree of digitalization in new ventures’ product/service offerings and their processes can lead to a faster time to market and the ability to rapidly scale. Hence, it has the possibility to significantly impact the performance. To increase the degree of digitalization in new ventures, they can implement a digital strategy. Currently there is no evidence if this measure has a strong impact on the degree of digitalization. We therefore empirically investigate the influence of a digital strategy on the degree of digitalization in new ventures’ products/services and processes. We analyzed 102 new ventures using SEM. Building on the contingency theory, we show that only having a digital strategy is insufficient to achieve a high degree of digitalization. The digitalization of products/services is partially mediated by digital IT capabilities, and the effect of digital strategy on process digitalization is partially mediated by digital IT capabilities and a digital culture.

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Document Type:Article
Author:Dorian ProkschORCiD, Anna Frieda RosinORCiD, Stephan Stubner, Andreas PinkwartORCiD
Chairs and Professorships:Chair of Innovation Management and Entrepreneurship
Chair of Strategic Management and Digital Entrepreneurship
Parent Title (English):Journal of Small Business Management
Issue:ahead of print
Year of Completion:2021
Page Number:30
Tag:Digital entrepreneurship; Digital new ventures; Digital strategy
Content Focus:Academic Audience
Peer Reviewed:Yes
Rankings:AJG Ranking / 3
VHB Ranking / B
SJR Ranking / Q1
Licence (German):License LogoUrheberrechtlich geschützt