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Integrating bricks and clicks : essays on cross-channel integration approaches

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Metadaten
Document Type:Doctoral Thesis
Language:English
Author:Eric Holdack
Referee:Manfred KirchgeorgORCiD, Iris Hausladen
Chairs and Professorships:Chair of Marketing Management and Sustainability
Year of Completion:2021
Page Number:VIII, 130
Date of final exam:2021/11/23
Note:
included:
Lurie-Stoyanov, Katja ; Fromme, Harro Fabian: The role of perceived enjoyment and perceived in assessing the acceptance of AR wearables. Lurie-Stoyanov, Katja: Extending the acceptance model for VR hardware towards VR experiences. Hesse, Damian: Customer segmentation based on the profitability of TBYB program users.
Licence (German):License LogoUrheberrechtlich gesch├╝tzt