Integrating bricks and clicks : essays on cross-channel integration approaches
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | English |
| Author: | Eric Holdack |
| Referee: | Manfred Kirchgeorg, Iris HausladenORCiD |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2021 |
| Page Number: | VIII, 130 |
| Date of final exam: | 2021/11/23 |
| Note: | included: Lurie-Stoyanov, Katja ; Fromme, Harro Fabian: The role of perceived enjoyment and perceived in assessing the acceptance of AR wearables. Lurie-Stoyanov, Katja: Extending the acceptance model for VR hardware towards VR experiences. Hesse, Damian: Customer segmentation based on the profitability of TBYB program users. |
| Licence (German): |  Urheberrechtlich geschützt |