Rahima Yakoob

• Innovation, digitalization, technology disruption, fast to market are commonly used terms in the technology industry. However, in today’s world, these terms are used to define the state of art of the automotive industry. The onset of innovative vehicle models and the technology-driven vehicle manufacturing in the automotive industry offers many opportunities and an equivalent amount of challenges. Therefore, how an organization reacts to the ongoing technology discontinuities and how an organization transforms its business model to adapt to the changes to sustain in the industry are becoming significant factors in evaluating its strategic value and determining its success. This doctoral research titled ‘Technology-Based Transformation in Automotive Supply Chain – Role of Organizational Development aims to investigate the critical factors of technology-based transformation in the automotive industry using the automotive supply chain as the research set-up to demonstrate the ongoing transformation. This doctoral research further strives to conceptualize an organizational development framework that seamlessly enables organizations to manage technology-based transformation.