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Retailing marketing management : perspectives from the retailers decision process and from the customers decision process

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Metadaten
Document Type:Doctoral Thesis
Language:English
Author:Damian Hesse
Referee:Manfred Kirchgeorg, Andreas Mann
Chairs and Professorships:Chair of Marketing Management and Sustainability
Place of publication:Leipzig
Year of Completion:2021
Page Number:XII, 232
Date of final exam:2021/09/03
Tag:Customer management; Decision making; Retailing marketing
Note:
included:
Bornschein, Rico ; Manß, Rico ; Hesse, Damian ; Maier, Erik: The profitability of adding bricks to clicks. Hesse, Damian ; Lurie, Katja: The German Advertising Industry - from 1950 to 2018. Hesse, Damian; Holdack, Eric: Customer segmentation based on the profitability of Try-Before-You-Buy program users. Hesse, Damian; Klapczynski: Consumer perception of orientation and navigation effects for online retail assortments.
Licence (German):License LogoUrheberrechtlich geschützt