Retailing marketing management : perspectives from the retailers decision process and from the customers decision process
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | English |
| Author: | Damian Hesse |
| Referee: | Manfred Kirchgeorg, Andreas Mann |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Place of publication: | Leipzig |
| Year of Completion: | 2021 |
| Page Number: | XII, 232 |
| Date of final exam: | 2021/09/03 |
| Tag: | Customer management; Decision making; Retailing marketing |
| Note: | included: Bornschein, Rico ; Manß, Rico ; Hesse, Damian ; Maier, Erik: The profitability of adding bricks to clicks. Hesse, Damian ; Lurie, Katja: The German Advertising Industry - from 1950 to 2018. Hesse, Damian; Holdack, Eric: Customer segmentation based on the profitability of Try-Before-You-Buy program users. Hesse, Damian; Klapczynski: Consumer perception of orientation and navigation effects for online retail assortments. |
| Licence (German): |  Urheberrechtlich geschützt |