Integration von XR-Anwendungen im physischen Store
| Document Type: | Article |
|---|---|
| Language: | German |
| Author: | Katja Lurie-Stoyanov, Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Parent Title (German): | Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis |
| ISSN: | 1865-6544 |
| Volume: | 39 |
| Issue: | 5 |
| First Page: | 28 |
| Last Page: | 35 |
| Year of first Publication: | 2022 |
| Content Focus: | Practitioner Audience |
| Peer Reviewed: | Yes |
| Licence (German): |  Urheberrechtlich geschützt |