Die Nachhaltigkeit des Pferdesports am Beispiel der Partner Pferd 2022 : Studienergebnisse
- Equestrian sports has a high level of social sustainability. This is the result of a study that we conducted on behalf of EN GARDE Marketing GmbH. The study was conducted at the Leipzig trade fair “Partner Pferd 2022” with around 900 trade fair visitors. In addition, a comparison and validation survey was launched via social media. Our study results show: Social sustainability can be considered a strength for equestrian sports in isolation as well as for the fair in particular, especially in comparison with similar events. The Leipzig event stands out with above-average results for the UN sustainability criteria “Quality education”, “Gender equality” as well as “Reduced inequalities
| Document Type: | Report |
|---|---|
| Language: | German |
| Author: | Henning ZülchORCiD |
| Chairs and Professorships: | Chair of Accounting and Auditing |
| Full text/ URN: | urn:nbn:de:0217-32162 |
| URL: | https://www.hhl.de/app/uploads/2022/09/Executive-Summary-Studie-HHL-Nachhaltigkeit-Pferdesport-Partner-Pferd-2022.pdf |
| Year of Completion: | 2022 |
| Page Number: | 16 |
| Tag: | Nachhaltigkeit; Pferdesport Unique selling proposition |
| Content Focus: | Practitioner Audience |
| Licence (German): |  Urheberrechtlich geschützt |