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Interrelated visits and sales in an omni-channel system : an empirical dynamic modelling approach

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Metadaten
Document Type:Conference Proceeding
Language:English
Author:Florian DostORCiD, Erik MaierORCiD, Tammo Bijmolt
Chairs and Professorships:Chair of Marketing and Retail
URL:https://www.lancaster.ac.uk/media/lancaster-university/content-assets/documents/lums/research/ISMS18_dost.pdf
Year of Completion:2018
Note:
Conference presentation : ISMS 2018 : ISMS Marketing Science Conference, 14-16 June 2018
Content Focus:Academic Audience
Licence (German):License LogoUrheberrechtlich gesch├╝tzt