Interrelated visits and sales in an omni-channel system : an empirical dynamic modelling approach
| Document Type: | Conference Proceeding |
|---|---|
| Language: | English |
| Author: | Florian DostORCiD, Erik MaierORCiD, Tammo Bijmolt |
| Chairs and Professorships: | Chair of Marketing and Retail |
| URL: | https://www.lancaster.ac.uk/media/lancaster-university/content-assets/documents/lums/research/ISMS18_dost.pdf |
| Year of Completion: | 2018 |
| Note: | Conference presentation : ISMS 2018 : ISMS Marketing Science Conference, 14-16 June 2018 |
| Content Focus: | Academic Audience |
| Licence (German): |  Urheberrechtlich geschützt |