Interrelated visits and sales in an omni-channel system : an empirical dynamic modelling approach
Document Type: | Conference Proceeding |
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Language: | English |
Author: | Florian Dost, Erik Maier, Tammo Bijmolt |
Chairs and Professorships: | Chair of Marketing and Retail |
URL: | https://www.lancaster.ac.uk/media/lancaster-university/content-assets/documents/lums/research/ISMS18_dost.pdf |
Year of Completion: | 2018 |
Note: | Conference presentation : ISMS 2018 : ISMS Marketing Science Conference, 14-16 June 2018 |
Content Focus: | Academic Audience |
Licence (German): | ![]() |