Markenadäquate Gestaltung von Live Communication-Instrumenten: Untersuchung der Wahrnehmung und Wirkung von Messeständen
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | German |
| Author: | Beatrice Ermer |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| URL: | http://link.springer.com/book/10.1007%2F978-3-658-04811-2 |
| Year of Completion: | 2014 |
| Note: | Wiesbaden: Springer Gabler, 2014 ISBN 978-3-658-04810-5 (print) ISBN 978-3-658-04811-2 (ebook) Diss., HHL Leipzig Graduate School of Management, 2013 |