Impact of Brand Image Components on Behavioral Intentions of Stakeholders: Insights for Corporate Branding Strategies
| Document Type: | Conference Proceeding |
|---|---|
| Language: | English |
| Author: | Lars Fiedler, Manfred KirchgeorgORCiD |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2006 |