The Role Concept in Corporate Branding and Stakeholder Management
| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Lars Fiedler, Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2007 |
| Note: | In: Corporate Reputation Review, Vol. 10, No. 3. (2007), pp. 177-188 |