The Role Concept in Corporate Branding and Stakeholder Management
Document Type: | Article |
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Language: | English |
Author: | Lars Fiedler, Manfred Kirchgeorg |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2007 |
Note: | In: Corporate Reputation Review, Vol. 10, No. 3. (2007), pp. 177-188 |