The Role Primacy in Corporate Branding and Stakeholder Management: Insights for Specific and Generic Stakeholder Strategies
| Document Type: | Conference Proceeding |
|---|---|
| Language: | English |
| Author: | Lars Fiedler, Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2006 |
| Note: | Proceedings of the European Marketing Conference (35), May 23-26, 2006, Athens, Greece |