Antecedents and consequences of brand image components in different target groups of corporate brands
| Document Type: | Article |
|---|---|
| Language: | English |
| Author: | Lars Fiedler, Manfred KirchgeorgORCiD, Evelyn Kästner, Kathrin Jung |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2008 |
| Note: | In: Romanian Marketing Review, (2008) 2, 6-27 |