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Antecedents and consequences of brand image components in different target groups of corporate brands

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Metadaten
Document Type:Article
Language:English
Author:Lars Fiedler, Manfred Kirchgeorg, Evelyn Kästner, Kathrin Jung
Chairs and Professorships:Chair of Marketing Management and Sustainability
Year of Completion:2008
Note:
In: Romanian Marketing Review, (2008) 2, 6-27