Antecedents and consequences of brand image components in different target groups of corporate brands
Document Type: | Article |
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Language: | English |
Author: | Lars Fiedler, Manfred Kirchgeorg, Evelyn Kästner, Kathrin Jung |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2008 |
Note: | In: Romanian Marketing Review, (2008) 2, 6-27 |