Neurobiologische Erklärungsbeiträge zur Struktur und Dynamik des Markenwissens
| Document Type: | Working Paper |
|---|---|
| Language: | German |
| Author: | Tjark Christian Freundt |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Parent Title (German): | HHL-Arbeitspapier |
| Series (Serial Number): | HHL-Arbeitspapier / HHL Working paper (79) |
| Place of publication: | Leipzig |
| Publisher: | HHL Leipzig Graduate School of Management |
| Year of Completion: | 2007 |
| Page Number: | VI, 57 |
| Tag: | Markenmanagement; Neuromarketing |
| Licence (German): |  Urheberrechtlich geschützt |