Neurobiologische Erklärungsbeiträge zur Struktur und Dynamik des Markenwissens
| Document Type: | Working Paper |
|---|---|
| Language: | German |
| Author: | Tjark Christian Freundt |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2007 |
| Note: | HHL-Arbeitspapier 79. Leipzig: Handelshochschule Leipzig (HHL), 2007 |