Entwicklung des Arbeitgebermarkenimages in Krisensituationen
| Document Type: | Part of a Book |
|---|---|
| Language: | German |
| Author: | Gunther Greven |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2008 |
| Note: | in: Klante, O. [Hrsg.]: Aktuelle Perspektiven des Marketingmanagements. Reflektionen aus den Bereichen Holistic Branding, Media Management, Sustainability Marketing, Wiesbaden, 2008 |