Motivallianzen als Treiber des nachhaltigen Konsums
| Document Type: | Article |
|---|---|
| Language: | German |
| Author: | Gunther Greven, Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2008 |
| Note: | In: Marketing Review St. Gallen, 2008 Nr. 4, S. 50-55 |