Corporate Attractiveness: eine Analyse der Wahrnehmung von Unternehmensmarken aus der Sicht von High Potentials
| Document Type: | Working Paper |
|---|---|
| Language: | German |
| Author: | Eva Grobe |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2003 |
| Note: | HHL-Arbeitspapier 50 |