Implications of Sustainable Consumer Behaviour Research for New Product Development and Introduction
| Document Type: | Conference Proceeding |
|---|---|
| Language: | English |
| Author: | Elmar Günther, Gunther Greven, Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2008 |
| Note: | 14th Annual International Sustainable Development Research Conference, September 21-23, 2008, New Delhi, India |