Vertrauensbildung in Kundenbeziehungen : Ansatzpunkte zum Kundenbindungsmanagement
Document Type: | Doctoral Thesis |
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Language: | German |
Author: | Alexander Lorbeer |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
URL: | https://link.springer.com/book/10.1007/978-3-322-81538-5 |
Series (Serial Number): | Schriftenreihe der HHL Leipzig Graduate School of Management (2003) |
Year of Completion: | 2003 |
Year of first Publication: | 2003 |
Note: | Diss. Handelshochschule Leipzig (HHL), 2003. Wiesbaden: Gabler, 2003 (ISBN 978-3824478637) |
Licence (German): | ![]() |