Vertrauensbildung in Kundenbeziehungen: Ansatzpunkte zum Kundenbindungsmanagement
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | German |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2003 |
| Note: | Diss. Handelshochschule Leipzig (HHL), 2003. Wiesbaden: Gabler, 2003 (ISBN 978-3824478637) |