Vertrauensbildung in Kundenbeziehungen : Ansatzpunkte zum Kundenbindungsmanagement
| Document Type: | Doctoral Thesis |
|---|---|
| Language: | German |
| Author: | Alexander Lorbeer |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| URL: | https://link.springer.com/book/10.1007/978-3-322-81538-5 |
| Series (Serial Number): | Schriftenreihe der HHL Leipzig Graduate School of Management (2003) |
| Year of Completion: | 2003 |
| Year of first Publication: | 2003 |
| Note: | Diss. Handelshochschule Leipzig (HHL), 2003. Wiesbaden: Gabler, 2003 (ISBN 978-3824478637) |
| Licence (German): |  Urheberrechtlich geschützt |