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Sachsenring (B): the resurrection of Sachsenring Automobiltechnik AG

  • This is the second of a two-case series (300-037-1 and 300-038-1). This case describes the development of Sachsenring Automobiltechnik AG, the successor of Sachsenring Automobilwerke GmbH between 1993 and 1997. The successful turnaround of the company is highlighted. The company's strategy, its management style and the high motivation of its workforce are identified as the key success factors during the turnaround. The teaching objective is to show how a successful adaptation of companies in former socialist countries can be achieved. _x000D_ Available via the <link http://www.thecasecentre.org _blank external-link-new-window "Opens external link in new window">Case Centre</link>.

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Document Type:Report
Author:Harald Hungenberg, Wilhelm Althammer, Torsten WulfORCiD, Claudia Löhnig
Chairs and Professorships:Chair of Strategic Management and Digital Entrepreneurship
Year of Completion:2000
2000, Case Centre Reference No. 300-038-1