The Impact of Trade Shows within the Customer Relationship Cycle
| Document Type: | Conference Proceeding |
|---|---|
| Language: | English |
| Author: | Evelyn Kästner, Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2009 |
| Note: | International Conference on Relationship Marketing, Oktober 2009, Berlin |