Brand trust in stakeholder relationships
| Document Type: | Conference Proceeding |
|---|---|
| Language: | English |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2012 |
| Note: | CASIM Conference 2012: The Role of Trust in Business Economics, Leipzig, June 28, 2012 |