Characteristics and forms of trade shows
Document Type: | Part of a Book |
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Language: | English |
Author: | Manfred KirchgeorgORCiD |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2005 |
Note: | in: Trade Show Management – Planning, Implementing and Controlling of Trade Shows, Conventions and Events, p. 33-55 |