Characteristics and forms of trade shows
| Document Type: | Part of a Book |
|---|---|
| Language: | English |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2005 |
| Note: | in: Trade Show Management – Planning, Implementing and Controlling of Trade Shows, Conventions and Events, p. 33-55 |