Die Strategien erfolgreicher Marken
| Document Type: | Article |
|---|---|
| Language: | German |
| Author: | Manfred KirchgeorgORCiD |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2011 |
| Note: | In: Media-Spectrum, 31 (2011), 22-24 |