Erlebnis als Mehrwert
Document Type: | Article |
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Language: | German |
Author: | Manfred KirchgeorgORCiD |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2004 |
Note: | in: Marketingjournal, Themenheft: Effizienz, 2004, S. 30-33 |