Erlebnis als Mehrwert
| Document Type: | Article |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2004 |
| Note: | in: Marketingjournal, Themenheft: Effizienz, 2004, S. 30-33 |