Live Communication im Wandel der Kommunikationsportfolios - Substitution oder Integration?
| Document Type: | Article |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2011 |
| Note: | In: Marketing Review St. Gallen, 28 (2011) 2, 7-13 |