Markenpolitik für Natur- und Umweltschutzorganisationen
Document Type: | Working Paper |
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Language: | German |
Author: | Manfred KirchgeorgORCiD |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Year of Completion: | 2003 |
Note: | HHL Arbeitspapier Nr. 62 |