Markenpolitik für Natur- und Umweltschutzorganisationen
| Document Type: | Working Paper |
|---|---|
| Language: | German |
| Author: | Manfred KirchgeorgORCiD |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2003 |
| Note: | HHL Arbeitspapier Nr. 62 |