Markenpolitik für Natur- und Umweltschutzorganisationen
Document Type: | Working Paper |
---|---|
Language: | German |
Author: | Manfred Kirchgeorg |
Chairs and Professorships: | Chair of Marketing Management and Sustainability |
Parent Title (German): | HHL-Arbeitspapier |
Series (Serial Number): | HHL-Arbeitspapier / HHL Working paper (62) |
Place of publication: | Leipzig |
Publisher: | HHL Leipzig Graduate School of Management |
Year of Completion: | 2003 |
Page Number: | VII, 26 |
Tag: | Deutschland; Markenpolitik; Marketing; Naturschutzorganisation; Umweltschutzorganisation; Umweltverbände |
Licence (German): | ![]() |