Markenpolitik von Natur- und Umweltschutzorganisationen
| Document Type: | Part of a Book |
|---|---|
| Language: | German |
| Author: | Manfred Kirchgeorg |
| Chairs and Professorships: | Chair of Marketing Management and Sustainability |
| Year of Completion: | 2004 |
| Note: | In: Bruhn, Manfred (ed.): Handbuch Markenführung Bd. 3. Wiesbaden: Gabler, 2004, 2331-2356 |